Affiliate Partners

Join our affiliate programme and grow with us. We work with publishers, streamers, affiliates and marketing partners across the UK to drive high-quality, converting traffic to our casino and sportsbook verticals. We focus on clear commercial terms, reliable payments and practical tools to help partners scale sustainably.

What the programme is for

Our affiliate programme is designed to create a straightforward, long-term partnership. We aim to increase player acquisition in regulated and semi-regulated markets while ensuring responsible, compliant referrals. Partners bring relevant audiences and we provide the commercial and technical support to turn those audiences into active customers.

Partnership benefits

We offer a partner-friendly approach built around transparency and flexibility. Benefits include a dedicated account manager for strategic planning, localised landing pages and creatives tailored for UK audiences, and fast payment options that suit publishers and creators. We also provide regular performance reviews to help you optimise campaigns and build reliable revenue streams.

Commission structure

We offer a range of commercial models to suit different partner types, including revenue share, CPA and hybrid deals. Terms are flexible and negotiable based on traffic quality, geography and campaign format. We review performance regularly and can adapt structures to reflect long-term value rather than short-term spikes. Specific rates are discussed during onboarding and adjusted in line with sustained performance.

Tracking and reporting transparency

Accurate tracking and clear reporting are central to how we work. Partners receive access to a secure reporting dashboard with up-to-date conversions and payout statements. We maintain strict fraud controls and reconcile affiliate data openly so any discrepancies can be resolved quickly. Payout schedules and invoicing terms are agreed up front to keep cash flow predictable for our partners.

Marketing tools and support

We supply a comprehensive set of marketing assets, including banners, deep links and pre-built landing templates that are optimised for mobile and desktop. Assets are localised for UK audiences where needed. Your account manager will help with creative testing, tracking setup and campaign ideas, and we can support co-branded activity for high-performing partners.

Long-term cooperation

We prioritise steady relationships over one-off campaigns. Partners benefit from quarterly business reviews, seasonal planning and bespoke offers that reflect changing market conditions. Our aim is to build predictable, compliant growth so both parties enjoy a sustainable commercial outcome.